Parasocial intergroup contact in virtual reality: The importance of presence in 360-degree videos for reducing prejudice
Virtual reality (VR) has been hailed as the “ultimate empathy machine” (TED, 2015), with immersive storytelling demonstrating remarkable capabilities in eliciting empathetic responses. However, the question remains: Can VR truly change opinions and, if so, what mechanisms drive this change? This study investigated the effects of parasocial intergroup contact on empathy and attitudes towards LGBTQ+…