XR as Spatial Media Across Disciplines
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XR as Spatial Media Across Disciplines

In the early stages of an interdisciplinary collaboration that led to a new article analyzing the promotional material for Apple’s “first spatial computer,” the Apple Vision Pro (AVP), our discussions often returned to the overlapping themes that we saw across a variety of research engaging in questions around “spatiality” and/or “spatial media.” Again and again,…

The Power of Technology Companies in Shaping XR News Discourse
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The Power of Technology Companies in Shaping XR News Discourse

According to Evans (2019), the re-emergence of virtual reality (VR) began in 2015. A few years earlier, in 2012, multiple large technology companies (such as Google, Samsung and Sony) announced new extended reality (XR) products that would be released in subsequent months/years. In particular, 2016 was a key year for the industry as multiple dedicated…