The body as data: Immersive technology and biometric artistic performance

The performer Sarah Nicolls sits poised at a piano at a darkened concert hall in London. This is no ordinary recital—strapped around her arms are Myo Armbands that track her arm movements, allowing her to generate curious and unnerving sounds through gesture as she plays Atau Tanaka’s (2019) biometric piano piece Suspensions.

The rise of biometric artistic performance

These artists are all part of a growing exploration of biometric art, and more specifically the integration of physiological data into artistic performance. In these performances, artists share their biometric data—from heart rate to brain waves—through sensors and systems that translate this information into visual and auditory outputs.

In some cases, the audience’s biometric data are even integrated into the performance. For example, the participatory artwork GROUPTHINK recorded audience members’ heart rate data, allowing the performers to adjust the tempo and mood of their musical performance in response (Hossaini et al., 2022).

The number of publications and explorations of these kinds of biometric artistic performances has been growing steadily over the past few decades, and there are many reasons behind this.

In our recent study Heart and Soul: The Ethics of Biometric Capture in Immersive Artistic Performance (Sparrow et al., 2024), we conducted a systematic literature review that catalogued these kinds of performances across the past 30+ years.

We found that authors and artists felt that integrating biometric capture into performance could establish unique connections between performers and audience members, help evaluate and train performers, create mutual artworks with audiences, and even build a scientific understanding of the performative experience.

However, while these groundbreaking forms of performance are innovative and fascinating, there are also ethical risks hidden under the surface—especially when immersive technology enters the picture.

Immersive technology and the performing body

As immersive technologies such as virtual reality (VR) headsets have become increasingly commercially available, some artists have also begun using these technologies to collect and display biometric data during performances.

While most of the performances in our dataset were what we call ‘artistically immersive’—that is, they immersed or absorbed the audience in a performance through audiovisual effects—some also used VR or mixed reality (MR) to achieve a different kind of immersive biometric performance.

For example, one study collected the blood volume pulse and electrodermal activity of audience members at a classical music concert, then transformed this data into 3D visualisations that were incorporated into a VR representation of the concert (Meng, He, & Kunze, 2023).

Privacy, identity, and biometric psychography

But there are ethical risks associated with the use of such technologies, both within and beyond performance. Unlike bespoke biometric data collection devices made by artists themselves, it can be unclear how commercially available devices store and use biometric data, leaving this data open to misuse and abuse.

Brittan Heller (2020) argues that biometric data is a particularly sensitive type of data. She coins the term “biometric psychography” to refer to the array of biometric data that can indicate private information about an individual, including their health status and even sexual orientation.

When this data is linked to a person’s identity, it can potentially be used in intrusive advertising practices. As Heemsbergen (2024) argues, this ‘consumer data’ is perhaps closer to medical data, as even “unconscious movements can be exploited for emotional insights or to predict neurogenerative disease”.

Some studies have also shown that biometric data that is not collected for the purposes of identification can still be used to identify people through facial recognition (Shi et al., 2021) or even movement detection (Miller et al., 2020), raising further privacy concerns.

Agency over bodily data

In the literature we examined, ethical risks like these were rarely discussed. However, some sources did touch on potential unintended harms that can arise when integrating biometrics into performance.

One recurring concern related to how measuring the biometric data of a performer could impact the agency of an artist, such as by reducing a performance or performer to “a collection of angles and data points” (Smith-Nunes & Shaw, 2021).

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“One recurring concern related to how measuring biometric data of a performer could impact the agency of an artist”

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This was especially a concern when this data was used to train performers or evaluate a performance, as in attempts to measure audience biometric data (such as heart rate and galvanic skin response) to determine how engaging a performance was (Thomas, 2018). One study found that performance experts had misgivings around this practice since biometric data may obscure the “ups and downs” that make performances meaningful and unique (Latulipe, Carroll, & Lottridge, 2011), ultimately damaging artistic integrity.

Certainly, biometric data can be an unreliable indicator of engagement. Such data can be incorrectly recorded or measured, and interpretations of even robust data may not align with an individual’s self-reported emotions or preferences (Thomas, 2018). Furthermore, evidence suggests that social emotions can be expressed in the body differently depending on a person’s culture (von Suchodoletz & Hepach, 2021).

A few other ethical concerns arose in the literature, including the issue of how performers or audience members could adequately give informed consent for their biometric data to be used as part of a performance or evaluation. In Fairground: Thrill Laboratory (Schnädelbach et al., 2008), rollercoaster riders’ biometric data were displayed to spectators through a live video feed. While amusing for spectators, this prompted important questions: How can riders opt out from live data collection? And what responsibility do rider operators have to stop the ride if a rider’s data reaches dangerous levels?

But art is art

Artistic performances have long questioned and critiqued the role of technologies in our lives, sometimes even by using that technology in provocative ways as part of the performance itself. The Classification Cube installation (Meshi & Forbes, 2020), for example, explored the practices of machine learning (ML) classification systems by using ML algorithms to estimate the age, gender, emotion and actions of visitors based on their facial and bodily characteristics.

The ethical risks associated with immersive technologies in relation to biometric data do not mean that such technologies should be avoided entirely in artistic pursuits. Indeed, in many ways, performances are ideal ‘liminal spaces’ for interrogating them.

Yet these ethical risks do need to be accounted for, particularly when they unintentionally violate artists’ and audiences’ privacy or take away their agency over their bodies.

Towards an ethical framework for immersive biometric performance

We believe that it is the right time to examine the ethical issues associated with biometric capture in artistic performance more closely, especially when immersive technologies are involved. To assist artists and researchers in navigating the complexities of this space, our paper poses a set of ethical questions and potential actions to consider in these performative contexts.

For example, we raise the following prompt: What kind of biometric data is being collected in the performance (heart rate, brain electrical activity, movement, and so on)? What might this data inadvertently—and even incorrectly—reveal about a person, such as in relation to their health? Is it the sort of thing they would prefer to keep private? These questions point to the value of thorough research and planning when collecting biometric data.

Another question we ask is: How is biometric data to be managed in performative contexts? Does the data need to be stored, and if so, how, where and for how long? What kinds of security measures can be put into place? Here, careful consideration of which devices will be used for data collection, as well as their platform policies, is particularly important.

The relationship between artistic performance and technology is a special one, and the ability to share biometric data between audience and artist opens up a world of novel and exciting aesthetic relationships and interactions. We hope that our research not only supports the growth of these art forms, but also furthers discussion of an important question in our digital age: In the process of sharing our hearts, minds and bodies with one another via technology, how much is too much?

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References

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Sparrow, L. A., et al. (2024). Heart and Soul: The Ethics of Biometric Capture in Immersive Artistic Performance. https://doi.org/10.1145/3613904.3642309

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Tanaka, A. (2019). “Sarah Nicolls performs Suspensions, by Atau Tanaka”. YouTube. https://www.youtube.com/watch?v=HumBMPJUroQ

Thomas, P. (2018). Biometrics: An AFTRS Applied Innovation Research Project. https://www.aftrs.edu.au/wp-content/uploads/2020/09/White-Paper-3-Biometrics_Update_2020.pdf

Recommended citation

Sparrow, L et al (March, 2024). The body as data: Immersive Technology and Biometric Artistic Performance. Critical Augmented and Virtual Reality Research Network, https://cavrn.org/the-body-as-data-immersive-technology-and-biometric-artistic-performance/